Course Syllabus

Course: BUS233		Title: Social Media Marketing						Section:	01
Term: Spring 2013			Days: T TH		Time: 10:30 - 11:50am		Location: Bldg 6, Room H228
Instructor: Doug Kirby				Phone: 541-880-2380		E-mail: kirby@klamathcc.edu
Final Exam:	Tuesday June 11th,  9:30-11:30am

KCC’s Mission: Klamath Community College provides accessible, quality education and services in response to the diverse needs of the student, business, and community. The College supports student success in workforce training, academic transfer, foundational skills development, and community education.

TEXT AND MATERIALS:

Social Media Marketing: A Strategic Approach, 1st Ed, Barker, Bormann, Neher. Cengage Learning 2012, ISBN-13: 9780538480871 | ISBN-10: 0538480874

 COURSE DESCRIPTION:

This course explores principles and technologies related to Internet marketing as part of an organization's overall marketing strategy. Common social media tools such as Facebook, Twitter, YouTube, and others will be utilized as resources to connect with customers and improve business performance.

 PREREQUISITES: None – Awareness and working skills with Web 2.0 programs and competent in online navigation and search.

 OUTCOMES FOR THE COURSE:

 COGNITIVE SKILLS: Proficiency in analysis, computation, critical thinking, and problem solving.

Upon completion of this course, students should be able to:

• Demonstrate an understanding of the relationship between traditional marketing strategies and e-marketing applications and tools
• Demonstrate the ability to assess the needs of a defined target market and choose the appropriate Social Media tools to reach that market
• Demonstrate the ability to relate marketing concepts to other disciplines

 COMMUNICATION:The ability to communicate effectively, including listening, observing, speaking, writing, and information literacy

Upon completion of this course, students should be able to:

• Outline, summarize, and explain Internet marketing concepts in a logical, relevant, and organized manner
• Complete print and web-based assignments that are edited and formatted as appropriate for the college level
• Demonstrate collaboration by working effectively in a group setting and using discussion, decision-making, and reporting

 GLOBAL AWARENESS: Knowledge of our natural world with its diverse perspectives and richness of human experience and expression

Upon completion of this course, students should be able to:

• Demonstrate a basic understanding of Internet marketing tools and implications for the relationship with diverse international customers

 INFORMATION:

Upon completion of this course, students should be able to:

• Understand the role that e-marketing plays in the overall marketing strategy of an organization
• Demonstrate the ability to effectively use popular Social Media cites to increase, track, and assess customer activity
• Demonstrate a basic understanding of Search Engine Marketing tools
• Demonstrate an understanding of the role of ethics throughout Internet marketing activities
• Demonstrate the ability to design an effective customer experience/interface which results in a positive customer relationship

 ADA - AMERICANS WITH DISABILITIES:

Students in need of educational accommodations must contact and meet with the Student Retention Coordinator to ensure their needs are met.

EQUAL OPPORTUNITY:

Klamath Community College prohibits illegal discrimination.  If you believe you have been illegally discriminated against, please contact the Dean for Student Services or the Executive Director of Human Resources.

ASSESSMENT METHODS FOR THE OUTCOMES:

 Student progress will be measured/evaluated via the following:

 Course Requirements                                      Total Possible Points

Class participation/attendance                                     200 points
Assignments (10 @ 25 points each)                             250 points
Discussions                                                                100 points
Quizzes// Projects (2 @ 75 points each)                       150 points
Final Project/Class Presentation                                  300 points

Total possible points                                                 1000 points

 READINGS/ASSIGNMENTS:

The material covered in this class will be based on the assigned textbook chapters, industry specific research assignments, in addition to supplementary content as presented by the instructor.  Students are expected and required to complete the readings in the time frame presented on the assignment schedule.

This is a highly interactive class requiring a high level of student discussion – quality discussion of the topics will not occur if students do not keep up with the readings.

 CLASS ACTIVITIES:

Various educational approaches will be utilized including, lectures, videos, online project activities, discussions, group projects, and student presentations.  From time-to-time, class lecture and activities may require different pacing, as some chapters will require more classroom time than others. Also, course content will be customized according to student background and interests.

The content

GRADING:

90% - 100%    = A – 900-1000
80% - 89%      = B – 800-899
70% - 79%      = C – 700-799
60% - 69%      = D – 600-699
Below 60%     = F

 Assignment Schedule

Please note that this schedule is tentative and will be adjusted to accommodate guest speakers, group activities, and class interest in particular topics.

 Professional Standards – Business and Management Program Expectations

 There is an expectation of professional behavior in the business world, both at the entry level and for promotional opportunities.  KCC Business and Management faculty are committed to providing an effective classroom experience for students participating in BUS, CAS, CIS, ECO, and OST courses.  Accordingly, the following student behaviors are expected.

 Punctuality is required.

Workplaces do not tolerate tardiness, and it is in the student’s best interest to develop time management skills.

 Participation is expected.

Employers look for a willingness to show initiative and work hard.  Different courses may require the student to participate in group activities or team projects, and to contribute to classroom discussion.  Participation also means that the student has read the material prior to the class session.

 Attention to assignment due dates is vital.

Attention to deadlines is vital in business. Assignments must be completed and turned in on time.

All assignments and quizzes have specific due dates.  If an emergency causes you to miss an assignment due date or a quiz, you must notify me prior to class or the late assignment/quiz will be worth ½ credit only.  Students will have two school days to make up an assignment or quiz unless other arrangements have been made. 

 Please remember that you are responsible for obtaining any missed information and handouts.                           

Classroom distractions are not appropriate.

The ability to focus and complete a task without disturbing others is another important workplace skill.  In the classroom, this means that cell phones must be silenced and put away.  Personal computers are to be used only with instructor approval, and computers in the labs are only to be used as stated by the instructor during each class session. The instructor expects the student to remain in the classroom for the duration of the session unless prior arrangements have been made to leave class early.

 Feedback is encouraged.

The ability to give and receive feedback is also an important skill in the workplace.  If you have feedback to share with your faculty or a concern about something in the class, please speak to them as early in the term as possible.  It may be most appropriate to ask for an opportunity to speak with them privately.

 Respect of others is vital.

Lack of respect for others should never be allowed in a workplace or any professional environment, including the classroom.  Business and Management faculty encourage students to consider different perspectives and approaches related to the business world, but absolutely insist that differences of opinion or thoughts be shared in a respectful manner during all class activities. Please see policies published in the KCC Student Handbook.

 Expect assignment requirements to vary between different courses.

Just as each workplace may require a particular format or style for documents (for example, a memo or report), faculty in different courses may do the same. You will be exposed to a variety of experiences at KCC, which will give you more skills and tools to use in your workplace. If you have questions, talk directly to the faculty for your specific class regarding their expectations.