Media Day summary

Here are preliminary results from our “Media Day of a Millennial” tracking:

Most Media Stimuli: Tony (37 hours)…class average 15.7
Least Media Stimuli: Derek (11.5 hours)

Longest Media Day: Shanice (21 hours—what about sleep!)…class average 15.7
Shortest Media Day: Derek (12 hours)

Most Music: Scottie (10 hours) …class average 5.5
Least Music: Tshering (1 hour)

Most TV: (tie) Jasmine-Juan-Scottie-Pablo (5.5 hours) …class average 2.9
Least TV: Derek (0 hours)

Most Cell (speaking): Tshering (3.5 hours) …class average 0.8
Least Cell (speaking): (tie) Delonie-Juan-Scottie-Nina-Alida-Tony-Jaimin

Most Text/IM: Tony (14.5 hours) …class average 5.7
Least Text/IM: (tie) Scottie-Derek (0 hours)

Most Web/Email: Shanice (12 hours) …class average 5.9
Least Web/Email: Nina (1 hour)

Most items multitasked at once: Hafsa (7)…class average 4.1